Observe people in any public area these days and there is a good chance you will see someone browsing the web on their smartphone such as iPhone or Android. Mobile internet browsing is forever increasing and is only going to get bigger with time, making it more important than ever to have a website that is compatible with mobile devices. If the growing number of mobile web users alone isn’t reason enough to convince website owners to embrace the mobile web, there are also a number of advantages worth considering:
Mobile websites are specifically designed for handheld/mobile devices. You may have visited a desktop website on your smartphone and would probably agree that the experience is usually not great. Research suggests that mobile-optimised websites can significantly improve user experience and satisfaction, which can make a positive impression on prospective customers.
When out and about and browsing the web on your mobile, it is quite likely that you will not be connected to WiFi. Mobile websites are specifically designed for optimal downloading speed, which means less waiting, less data usage and more browsing.
The great thing about a mobile website is that it allows you to immediately engage users with mobile-specific features. This includes click-to-call and mapping functions.
Search engines are very clever these days. If searching Google on your mobile device, it will favour websites that are mobile friendly in the search results.
A mobile website immediately helps you stand out and presents a positive image for your organisation. A mobile-optimised website makes a good impression before the visitor has even read anything.
The great thing about mobile is it can be accessed anywhere, any time. This level of constant connectivity provides an incredible opportunity to connect with your target audience 24/7.
Having a mobile website puts you ahead of your competitors that do not have mobile site. If your website does not look good or work properly on a smartphone, users may move on to one that does.
A mobile website can be a lot cheaper and more flexible than developing a mobile app. App development requires the production of different apps for different devices/platforms such as: iPhone, Android, Blackberry and Windows.
Also an app requires users to download the app before it can be accessed which makes access to your content more difficult than having a mobile website.
Mobile devices have the great ability to bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message.
As already mentioned, mobile internet usage is on the rise. It is something that will impact any company that aims to communicate with target audiences online. It has been reported that within a few years, mobile phones will overtake PCs as the most common web access device worldwide. That is why it is so important to embrace this technology and bring your business and its website into the world of mobile.