Beginner’s Guide to LinkedIn Company Pages

With over 200 million users worldwide, LinkedIn is the social networking site that is focused on business. Users’ profiles are designed more like a CV than other social networks, displaying details about current and previous employment, education and showcasing skills. Many companies are now starting to see and reap the benefits of using LinkedIn as part of their social media strategy.

How Can Businesses Use LinkedIn?

Although all profiles are personal profiles, businesses are able to create a Company Page. This is a page which any LinkedIn member can follow and includes news and updates, products and services and job opportunities.

Similarly to Facebook, LinkedIn users can comment, like and share posts. These interactions with posts then show up on the profiles of users and in their friend’s home pages. The more interesting the content, the more follower engagement and thus the more the post will be seen.

About 24 hours after you have posted an update to your company page, you will be able to view insights for that post including the number of impressions on that post (i.e. how many people saw it) and the percentage of engagement with it from those that saw it. Engagement is measured by numbers of likes, comments, shares and clicks (where a link is supplied).

3 Simple Ways to Get Followers:

  1. Add a “follow” button to your website
  2. Announce your page on your blog or in your enewsletter
  3. Contribute to discussions in relevant LinkedIn groups and include a link to your company page at the bottom of your post.

Top Tips for Posting

Check out The Web Taylor’s LinkedIn page

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1000 Lakeside North Harbour Portsmouth, Hampshire PO6 3EN
02392 123358