A common mistake that companies make is that they concentrate on gaining new customers rather that keeping their own ones satisfied. Keeping customers is just as important, if not more important than gaining new one. In most cases it costs a company more money to gain a new customer than to keep an existing one – this particularly applies to service based organisations.
It is essential that measures are put in place to keep customers happy. There are many different schemes and plans that can be put in place in order to achieve this. A common scheme used by bigger companies is a rewards scheme. This is where a customer is rewarded for spending money or purchasing items with a company – whether it be free items or services in return or a simple communication thanking a customer for their custom.
Technology is definitely making customer satisfaction more viable, especially with the ever expanding uses for the internet. The Web Taylor have the expertise and technology to help businesses to retain and keep customers happy. If you would like more information on customer retention and satisfaction, and would like to see what we could do for your business please contact us