Google Trends is a tool that reveals hot topic keyword searches, something that often comes in handy to many SEO experts. Recently Google announced that users can now track any searches on YouTube. This is a complete game-changer, but why?
YouTube is one of the most popular websites in the world and could also be thought of as the second largest search engine. Now that YouTube has announced their support from Google Trends, marketers can now look into anything they want to know about YouTube’s user searches. This gives experts a new overall view into the search habits of YouTube users, which to video content creators and marketers is a godsend.
If you have not yet used Google Trends it’s definitely worth checking out, especially if you are an internet marketer or SEO consultant. I would even go as far as saying it’s one of Google’s most intuitive and useful tools. To view the new YouTube data, simply go to the Google Trends site, put your search terms in and click “Explore” or hit enter. Then once the results are showing, find the “Limit to” section on the left hand side of the page, and change the box that says “Web Search” to “YouTube Search”. That’s it! You can also segment by region or category.
SEO professionals should use Google Trends on a regular basis to help identify ideal keywords for their SEO campaigns. You can test to see how popular currently used search terms are, and see almost real-time results for other potential searches too. Google Trends is an amazing way to get legitimate results for what people are searching for, and to determine how best to optimise your own sites for good Google rankings.