How to Write a Great Online Article

It’s no secret these days that when it comes to SEO, content is king. That is to say that the quality of the content on your website is key to its success in the search engine rankings. Google especially now favours sites that have high quality, regularly updated, relevant content.

But content isn’t just required for the search engines. Great content should grab the attention of your customers and potential customers, engage them and keep their interest. More importantly now than ever, web users are looking for content that they learn something from. Internet users are constantly seeking the answers to questions and what better way to market yourself/your business than providing those answers.

One of the most effective ways of doing this is through articles or blog posts. So many companies these days have a dedicated ‘blog’ section on their website. A good blog should not only provide answers to relevant questions, it will also gain the trust of its readers and ultimately build a following.

If you are thinking of creating a blog for your business’ website, check out these tips for writing a great article:

    1. Get your facts straight
    2.  Trust has to be earned
    3. Give credit to your sources
    4. The inverted pyramid works
    5. Editing and proofreading are essential

Remember, the better quality your article and the relevance to your customer and potential customer, the more engaged they will be and the more they will interact with your post through a comment, ‘share’, ‘like’, ‘retweet’ or more! Thus not only will Google be rating your content for its quality but also for the web of links to it across the net.

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