Marketing – is it really that important?

Growing your business can be tough – especially in times such as today when all you hear is doom and gloom, recession and credit crunch. People are tightening their belts, cutting spending and missing out on vital opportunities. Whilst it is all very well looking at reducing costs and cutting spending. There are several areas that require funding to help the company grow and survive in such tough times, one main area being marketing!

Marketing is essential practice when looking for new business and retaining customers. Many people see marketing as just sales or advertising – this is not the case. The Chartered Institute of Marketing define marketing as ‘The management process responsible for identifying , anticipating and satisfying customer requirements profitably’

There are many campaigns and strategies that can be put in place in order to achieve successful marketing of a company. We as a company have successfully implemented many bespoke campaigns and strategies for our clients that have seen results!

Chris Thackray at Southsea Telecom: “We were looking for a local marketing consultancy to help build our company profile and bring on some new business. We approached The Web Taylor who implemented a campaign that brought in some substantial clients. They gave us sound advice in other business operations and were very impressed with the results. We would definitely recommend The Web Taylor.”

We like seeing results, and there’s nothing we like more that to see our clients succeed and grow. If you would like more information, or would like to arrange a meeting so we can show you exactly what we can do please contact us.

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