Google Analytics has announced that AdWords customers will soon be able to create remarketing lists based on any specified Analytics data. Customers who have linked their Analytics and AdWords accounts will be able to create specific lists about people who have previously visited their site from Analytics, then create targeted ad content through AdWords.
This will be a really simple and fast way of improving the relevancy of your ads. All you need to do is replace a single line of the Analytics tracking code.
So here’s how it works…You create a remarketing list in Google Analytics based on specific information about visitors to your website. This could be anything from people that keep looking at a particular kind of product but haven’t yet been enticed to purchase or people who have already purchased and may purchase again. The factors you can use for building your lists include: visit duration, browser, operating system, country/territory, city and goal completions (visitor based). Once the new line of code is in place, you can create as many different remarketing lists as you wish
Once you have created a new remarketing list, you specify in which of your AdWords accounts the list is available. When the remarketing list is available in AdWords (minutes later) it functions in the same way as any remarketing list created in AdWords. Visitors of your site will be shown specifically targeted ads across the Google Display Network.
This looks set to be a simple way of energising ad campaigns and we look forward to seeing the results.