Running Competitions and Contests on Social Media – What are the Rules?

The recent changes to Facebook’s terms of use for company pages regarding the administering of competitions and promotions got me thinking…are businesses fully aware of the rules and guidelines imposed by the various social networking sites when it comes to running competitions? My suspicion is that many are not.

To save you the time and hassle, we’ve brought together the main points for you to address when seeking to run a competition through Facebook, Twitter, Google+ and Pinterest.




Facebook sets out very clear regulations that must be adhered to. Here are the key points you need to consider:

Facebook page terms




Twitter is less strict than Facebook, offering guidelines for running a contest rather than terms of use. The emphasis is on administering competitions in a way that does not lead entrants to breaching their own terms of use.

Here are the main points:

Guidelines for Contests on Twitter




Google+ Contests and Promotions Policy




Pinterest’s Brand Guidelines

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