Twitter has become massive over the past few years, not only for social communication between friends and celebrities, but also for businesses to communicate with customers and clients. This is a massive opportunity for companies to keep the public up to date on the products, services and any special promotions.
Drive more traffic to your website and raise your profile
Promote specific events / conferences
Announce new updates, new initiatives, new services etc.
Demonstrate a customer centric focus
Search current trends in real time
Share best practice, knowledge, ideas and information
Reach and engage with your targeted audience
Keep people informed of your latest news
Turn prospects into Advocates
Develop new contacts
If your business is not already using Twitter, then it is really something you should consider. It is an extremely powerful marketing tool, and there are not many other places that you can have access millions of people right at your fingertips… and best of all it’s free (unless you are paying to promote).
Twitter have very helpfully published guidelines for companies wishing to build reputation and promote their business using Twitter…
Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Listen. Regularly monitor the comments about your company, brand, and products.
Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
Respond. Respond to compliments and feedback in real time
Reward. Tweet updates about special offers, discounts and time-sensitive deals.
Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?