The Importance of Contact Forms on your Website

Competition within the online market gets more intense every month, with many businesses improving their online marketing to keep up with the fast-paced ratrace to win new customers/clients. With this in mind, it is essential to stand out from the crowd. This doesn’t just mean having a well designed, easy to navigate website site, but also means you need to make it as easy as possible for potantial customers/clients to get in touch to answer a question, make an enquiry or to pleace an order. This is where contact forms come in!

Once upon a time contact forms were seen as a nuisance and the general consensus was people would prefer to physically send an email or pick up the phone. Things have moved on since then, people are busier and want convienence and have now grown to trust contact forms. There has been countless times that clients of TheWebTaylor have not wanted a contact form on their site as they did not see the value in them. But after discussion they agreed to a contact form and saw the results as enquiries roll into their inbox’s.

Now, we have talked about the importance of contact forms, but you also need to know there are different types and understand the importance of implementing these different types of contact form.

General Contact Form

This one pretty much explains itself. This is the main general contact form on your website that can usually be found on your contact page (www.example.com/contact-us). You should include the following fields, plus any others that are relevant to your business and/or products/services; Full Name, Telephone, Email Address, Town or Postcode (if this is required for your business type), Additional Information. These fields ensure that you get the enquirers name (which is essential), more than one form of contact info (email & phone), where they are from (if this is needed) and any additional information that they want to enquire about.

Callback Contact Form

This form is designed to be compact and located in handy places on any page that would spark someone to want to get in touch. Fields that should be included are: Name, Phone and Email. The name and phone number enable you to be able to contact the enquirer instantly, or if you can’t get hold of them by phone you can email them.

Page Specific Contact Form

We use these forms on our website. Page specific forms contain fields that are specific to the page, so for example we offer different website packages. On each website package page we have a different contact form that relates to the website package. This can increase the chances of someone making an enquiry compared to your general contact form which is on a seperate page.