Have you been on Google+ recently? Have you looked at the features that could be useful for your business? With its increasing number of unique tools, Google+ is really starting to come into its own as a social network that businesses want to use. Take the Hangout feature, for example. This feature has seen a few changes and much success over the last couple of years. Here we will give an overview of Hangouts and how you could use them for your business.
What is a Hangout?
Essentially a ‘Hangout’ is having a conversation with up to nine other participants at a time, using webcams and microphones, not dissimilar to Skype. But Hangouts go a lot further than Skype. For a start, they are a great way of integrating social networking with video chatting. Users can invite anyone in their circles (or even people not in their circles) to a Hangout at any time and participants don’t need to have it installed on their computers.
How Can Businesses Use Hangouts?
Hangouts can be very useful for video conferencing and meetings. How about having a video conference with colleagues, a prospective client or a supplier?
Not only do Hangouts have clever features such as screen-sharing, they can also be integrated with other apps such as Google Drive. You can therefore open, share and edit documents in real time – very useful for business purposes.
Now, here is the most unique feature of all…you can broadcast your Hangout! It can be streamed live to your Google+ profile, your YouTube channel and your website. Or alternatively, you can record your Hangout then post it to YouTube afterwards.
The sky is the limit when it comes to uses for these types of Hangouts. Here are just a few ideas:
Businesses really can get creative here! Just remember that these types of Hangouts are only effective marketing tools if people actually watch them. So make sure you promote them well and with plenty of notice.