What are breadcrumbs and why do we need them?

When discussing a new web design project for a client recently, the question came up “What are breadcrumbs and why do we need them?”. So we thought we would write a short article on what breadcrumbs are and their benefits when used within a website.

What are breadcrumbs?

Breadcrumbs are a navigational technique displaying all visited pages leading from the home page to the currently viewed page. All pages are linked for easy backwards navigation. Typically placed near the top of a web page. So for example, if you look to the top of this page you will see the breadcrumb navigation menu that leads a path back to the homepage.

Breadcrumbs can vary in design and page location, but they all do pretty much the same thing.

Why do I need them?

Well, the most obvious reason would be for ease of navigation for your website’s user. When a user visits a page on your website, they can easily go back through any pages they visited to get to that page. This removes the need to use the main menu again and then have to find their way to the page that they wanted to get to (this is very handy for users, especially on e-commerce shops).

Benefits of having breadcrumbs on your site:

Things to consider when implementing breadcrumbs:

So if you are concerned about abandonment rates and to help prevent consumer disorientation, you may want to think about implementing breadcrumbs on your website. They are a low-cost, high impact solution. If you would like to know more about breadcrumbs, or need some help implementing them on your website do not hesitate to get in touch.

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