With the Olympic Games just around the corner, it’s never too late to consider the potential benefits to your business.
Although the majority of the competition venues are in London, there are also competitions happening across the UK, including Dorset, Buckinghamshire, Hertfordshire and Essex, as well as the football competition taking place in Cardiff, Glasgow, Coventry, Manchester and Newcastle. When you consider this, along with the fact that across the Olympic and Paralympic Games there will be almost 15,000 athletes competing and over 10 million tickets to the Games, we’re thinking big business.
With this in mind, you should be assessing how your business can capitalise on the Games. With the whole country buzzing and the increased number of visitors, this could be just the right time to maximise sales, take your business in a new direction or widen your customer base.
Create a separate marketing plan that focuses wholly on the Olympic period. Remember, it’s not just the Games themselves that are happening this summer – there is a whole lot of Games-related activity taking place. To help you write your plan, consider the timetable you are working with. Visit the official Olympic website to view the sports schedules and the dates of other official events –www.london2012.com.
Once you have considered the overall schedule of the Games, your approach could be anything from a timely Olympic-themed event to a well considered special offer or sale, looking at ways to take advantage of increased visitor numbers or even introducing a new product. Whatever the size of your business and the sector you’re working in, there are any number of ways to make sure the Olympic Games benefit you.
Be advised, that whilst you may want to draw attention to the Olympics in your marketing materials, no unofficial Olympic branding is allowed. If you are not an official sponsor, you are not permitted to have any association with the Games. This will require you to think carefully about your approach. Find a way of celebrating and acknowledging the Games, without breaching the brand guidelines. Check out the guidelines here – www.london2012.com/about-us/our-brand/using-the-brand.php.
So with the world’s eyes watching, don’t let the Olympic Games pass you by. Invest a bit of time now and you could be bringing home the gold for your business.