What is a unique website visitor?

Google Analytics is probably one of the most powerful and useful free tools for website owners wanting to gain more insight into their website’s traffic and how people are using their site. One way to measure the popularity of your website is by the number of unique visitors it attracts.

The number of unique visitors and pageviews can be very useful when looking to develop or add new pages and/or content to your website. These stats could also prove to be handy to help win potential advertising contracts or investment.

Measuring your unique visitors over a certain period of time makes it possible to compile a report on your online performance. One of Google Analytics’ many useful tools includes their ‘Unique Visitors’ report. This tool enables you to extract information into the people who access your site and allows you to gather important stats on how your website is used.

A unique visitor report outlines the number of people who have visited your site over a set period. A unique visitor to your website is only counted once, unlike the general “visits” statistic.

Any business looking to grow their search engine rankings and/or online presence should keep a watchful eye out on how many unique visitors their site attracts over time, in order to ensure that new content and SEO is generating new visitors, as well as keeping existing users’ attention.

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