SEO Company in Hampshire
SEO (Search Engine Optimisation) is the practice of optimising a website so that it can be properly read and indexed by search engines. SEO should now be an essential part of any company’s marketing mix. With search engine rankings getting increasingly more competitive, a range of different search engine techniques need to be utilised in order to reach that desirable page one position.
We have the expertise to help you select your keywords and integrate them into your website. We also have access to tools that give us an insight into which keywords and phrases people are typing into search engines and the kind of competition different keywords face.
SEO is usually divided into two sections. On-page optimisation and off-page optimisation. In simple terms, on-page optimisation refers to everything that can be done to help boost your rankings in the search engine results pages (SERPs) on a website/webpage itself.
On-page optimisation is one of the first things that we will look at when carrying out any SEO campaign. There are many elements that must be correctly in place in order to help search engines determine what your site is all about and how to rank it. When performing on-page optimisation we will usually look at the following elements on a website: Keyword structure & density, page titles, H1 tags, meta tags, internal links and website speed.
Any search engine will tell you that keywords are the single most important factor when it comes to SEO. Getting your target keywords right is essential and we will help you determine the best ones to target.
Here at The Web Taylor we are constantly keeping up to date with the latest search engine algorithms to ensure we are always on the pulse when it comes to SEO. Link building has changed in a big way in recent times, and now the emphasis on high quality, natural links is bigger than ever. Although manual backlinking now has less power when it comes to increasing a website’s ranking, there are still ways to build quality links that will have positive affects and help build your website up in the SERPS (Search engine results page).
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